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Case Study Coffee: Optimizing Yelp Reviews

Albert, Michael ; Putnam, Charles ; Boatright, Benjamin

QA-0976 | Published August 15, 2024 | 7 pages Case

Collection: Darden School of Business

The case describes a coffee shop considering how it can take advantage of a fictional Yelp promotion that allows businesses to select the top three customer reviews they wish to highlight on their Yel... Read More