Author Profile
Raggio, Randle D.
Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A. Raggio, Randle D.
M-0942 | Published November 09, 2017 | 4 pages Case
Collection: Darden School of Business
Ashton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the... Read More
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W. Raggio, Randle D. DesMarteau, Patrick Mazakov, Alex Murphy, Lindsay
M-0854 | Published October 18, 2013 | 19 pages Case
Collection: Darden School of Business
By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all... Read More
Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar Raggio, Randle D. Noel, Katherine
M-0832 | Published June 27, 2012 | 15 pages Case
Collection: Darden School of Business
This case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is ava... Read More