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Raj K. Shankar
Tata Steel Limited: Fighting Commoditization by Creating Innovative Services And Solutions
D.V.R. Seshadri Devidutta Mohanty Raj K. Shankar Rajesh Pandit
ISB378 | Published March 31, 2023 | 24 pages Case
Collection: Indian School of Business
The case explores the journey of Tata Steel Limited (TSL), India’s largest and one of the world’s top steel manufacturers, to find ways of getting closer to consumers to combat commoditization. Read More
