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Rama Velamuri

PINK LEMONADE: TIME TO REFRESH THE FIRM’S POSITIONING (A)

Rama Velamuri ; Saumya Sindhwani ; Vinodini Saihjpal ; Geetika Shah

ISB388 | Published July 28, 2023 | 9 pages Case

Collection: Indian School of Business

Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the busines from a small to a midsized firm, and partnering a... Read More

PINK LEMONADE: ESTABLISHING A GROWTH MINDSET (B)

Rama Velamuri ; Saumya Sindhwani ; Vinodini Saihjpal ; Geetika Shah

ISB389 | Published July 28, 2023 | 8 pages Case

Collection: Indian School of Business

Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the business from a small to a midsized firm, and partnering ... Read More