Author Profile
Ranganathan, Kavitha
Zoom's Lightning Bolt Is Made of Clouds (A)
Ranganathan, Kavitha Pandey, Shreya Kumar, Amit
IIMA-IS0141(A) | Published March 31, 2021 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom's meteoric ascent and the cha... Read More
Zoom's Lightning Bolt Is Made of Clouds (B)
Ranganathan, Kavitha Pandey, Shreya Kumar, Amit
IIMA-IS0141(B) | Published March 31, 2021 | 7 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom's meteoric ascent and the cha... Read More
Creating Compelling Stories with Data: The Five-Pronged Approach
IIMA-IS0140TEC | Published October 01, 2020 | 7 pages Technical Note
Collection: Indian Institute of Management, Ahmedabad
The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that Read More
Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy
IIMA-IS0140 | Published October 01, 2020 | 5 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy nee... Read More
Online Implementation of the RTE Mandate
IIMA-IS0139 | Published June 18, 2019 | 12 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case chronicles the events in the life of a security guard who would like to enrol his five-year-old daughter in a private school under the Right to Education Act (RTE). Section 12(1)(c) of the ... Read More
The Steaming Mug
IIMA-IS0136 | Published March 28, 2018 | 13 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. ... Read More
Digital Green: Leveraging Local Knowledge and Talent for Video-Based Information Dissemination
Ranjan, Ashish Ranganathan, Kavitha
IIMA-IS0134 | Published March 14, 2018 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
Digital Green is a prime example of a development intervention aimed not only at the poor but "by the poor", as a content or knowledge disseminator to rural users The case is written in the form of m... Read More