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Brand Equity: An Overview

Farris, Paul W. ; Gregg, Eric A. ; Chinn, Brandon ; Razuri, Mariela

M-0879 | Published February 24, 2015 | 27 pages Technical Note

Collection: Darden School of Business

This note was written as an updated version of "Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creat... Read More