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Roy, Debjit

Aminia: Online Delivery Platforms, Menu Structuring and Sustainability

Roy, Debjit ; Nayak, Sonali

IIMA-STR0469 | Published April 20, 2023 | 30 pages Case

Collection: Indian Institute of Management, Ahmedabad

The demand for home deliveries in India soared with the rise of online food delivery (OFD) platforms such as Swiggy and Zomato. On one hand, the OFDs provided the restaurants, much needed visibility,... Read More

Dineout: Managing Business Disruptions

Roy, Debjit ; Shukla, Abhishek

IIMA-PROD0330 | Published January 05, 2022 | 21 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case tracks Dineout’s evolution into a full-scale tech solution provider for restaurants. In 2020, the COVID-19 pandemic struck the world. Several Read More

A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division

Roy, Debjit

IIMA-PROD0326 | Published November 28, 2020 | 19 pages Case

Collection: Indian Institute of Management, Ahmedabad

Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associ Read More

Aries Agro - Leveraging IoT in Facility Logistics

Roy, Debjit ; Srivastava, Prateek

IIMA-PROD0328 | Published September 21, 2020 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell shor Read More

Zomato Gold: The Logout Campaign

Roy, Debjit ; Garg, Amit ; Govil, Eshaan

IIMA-PROD0322 | Published July 06, 2020 | 11 pages Case

Collection: Indian Institute of Management, Ahmedabad

Zomato is a food-tech company, operating since the last ten years in India. Commenced as a restaurant search and discovery platform on which a restaur Read More

BigBasket (A)

Roy, Debjit

IIMA-PROD0320(A) | Published June 01, 2020 | 12 pages Case

Collection: Indian Institute of Management, Ahmedabad

Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source th Read More

Brooklyn Central

Roy, Debjit ; Raghuram, G

IIMA-PROD0321 | Published March 06, 2020 | 16 pages Case

Collection: Indian Institute of Management, Ahmedabad

Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice Read More

ULTRON: Managing Warehouse Space and Item Obsolescence

Roy, Debjit ; Pratap, Mayank ; Raj, Premm H

IIMA-PROD0317 | Published April 10, 2018 | 12 pages Case

Collection: Indian Institute of Management, Ahmedabad

Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case, using the exampl Read More

Sandwichworkz - The Fusion Street Café

Roy, Debjit ; Raut, Mukund ; Agrawal, Sanchit ; Agrawal, Shubham

IIMA-PROD0316 | Published January 08, 2018 | 13 pages Case

Collection: Indian Institute of Management, Ahmedabad

Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Rec Read More

Nagpur Golden Transport Company: From Data to Insights

Roy, Debjit

IIMA-PROD0318 | Published January 08, 2018 | 17 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case focuses on truck high idle time, truck detention, and enroute challenges faced by Nagpur Golden Transport Company, a trucking company with a Read More