Author Profile

Roy, Debjit
Aminia: Online Delivery Platforms, Menu Structuring and Sustainability
IIMA-STR0469 | Published April 20, 2023 | 30 pages Case
Collection: Indian Institute of Management, Ahmedabad
The demand for home deliveries in India soared with the rise of online food delivery (OFD) platforms such as Swiggy and Zomato. On one hand, the OFDs provided the restaurants, much needed visibility,... Read More
Dineout: Managing Business Disruptions
IIMA-PROD0330 | Published January 05, 2022 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case tracks Dineout’s evolution into a full-scale tech solution provider for restaurants. In 2020, the COVID-19 pandemic struck the world. Several Read More
A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division
IIMA-PROD0326 | Published November 28, 2020 | 19 pages Case
Collection: Indian Institute of Management, Ahmedabad
Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associ Read More
Aries Agro - Leveraging IoT in Facility Logistics
Roy, Debjit Srivastava, Prateek
IIMA-PROD0328 | Published September 21, 2020 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell shor Read More
Zomato Gold: The Logout Campaign
Roy, Debjit Garg, Amit Govil, Eshaan
IIMA-PROD0322 | Published July 06, 2020 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
Zomato is a food-tech company, operating since the last ten years in India. Commenced as a restaurant search and discovery platform on which a restaur Read More
BigBasket (A)
IIMA-PROD0320(A) | Published June 01, 2020 | 12 pages Case
Collection: Indian Institute of Management, Ahmedabad
Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source th Read More
Brooklyn Central
IIMA-PROD0321 | Published March 06, 2020 | 16 pages Case
Collection: Indian Institute of Management, Ahmedabad
Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice Read More
ULTRON: Managing Warehouse Space and Item Obsolescence
Roy, Debjit Pratap, Mayank Raj, Premm H
IIMA-PROD0317 | Published April 10, 2018 | 12 pages Case
Collection: Indian Institute of Management, Ahmedabad
Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case, using the exampl Read More
Sandwichworkz - The Fusion Street Café
Roy, Debjit Raut, Mukund Agrawal, Sanchit Agrawal, Shubham
IIMA-PROD0316 | Published January 08, 2018 | 13 pages Case
Collection: Indian Institute of Management, Ahmedabad
Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Rec Read More
Nagpur Golden Transport Company: From Data to Insights
IIMA-PROD0318 | Published January 08, 2018 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case focuses on truck high idle time, truck detention, and enroute challenges faced by Nagpur Golden Transport Company, a trucking company with a Read More