Author Profile
Roy, Subhadip
Dice Toy Labs: How to get a six in every roll?
IIMA-MAR0529 | Published January 18, 2023 | 12 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of ret... Read More
Shemaroo:On/Off Where to Draw the Line?
IIMA-MAR0523 | Published June 16, 2021 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company's rebranding exercise, product portfolio and future course of action. Shemaroo was founded ... Read More