Author Profile
Sato, Yoshinobu
Philip Morris U.S.A.: The 2003 Wholesale Price Promotion
Parry, Mark E. Sato, Yoshinobu
M-0709 | Published January 27, 2005 | 12 pages Case
Collection: Darden School of Business
In January 2003, Philip Morris USA announced a wholesale price promotion of $0.65 per pack on Marlboro cigarettes. As a result, the company's first-quarter U.S. cigarette shipments fell 16.1% relative... Read More
Pampers: The Launch of Pampers Rash Guard (A)
Parry, Mark E. Jones, Melanie Sato, Yoshinobu
M-0688 | Published February 11, 2004 | 11 pages Case
Collection: Darden School of Business
Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the ne... Read More
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A)
Farris, Paul W. Parry, Mark E. Johnson, Richard R. Sato, Yoshinobu
M-0654 | Published September 28, 2001 | 4 pages Case
Collection: Darden School of Business
This case is a condensed version of UVA-M-0452. The case describes Procter & Gamble's adoption of value pricing, Wal-Mart's introduction of premium store brands, and the evolution of Wal-Mart's relati... Read More
Philip Morris U.S.A. and Marlboro Friday (A) (Condensed)
Farris, Paul W. Parry, Mark E. Johnson, Richard R. Killgallon, Lauren Sato, Yoshinobu
M-0657 | Published September 28, 2001 | 4 pages Case
Collection: Darden School of Business
This case is a condensed version of "Philip Morris U.S.A. and Marlboro Friday (A)" (UVA-M-0468). In July 1993, Philip Morris executives met to consider second-quarter data on U.S. tobacco sales. Three... Read More
McDonald's: The Arch Deluxe Launch
Parry, Mark E. Sato, Yoshinobu
M-0503 | Published October 25, 1996 | 14 pages Case
Collection: Darden School of Business
Students evaluate McDonald's new Arch Deluxe hamburger, targeted to adults, including the launch program and the underlying marketing strategy in light of the company's skills, resources, and brand po... Read More
Philip Morris U.S.A. and Marlboro Friday (B)
Parry, Mark E. Sato, Yoshinobu
M-0473 | Published July 17, 1996 | 3 pages Case
Collection: Darden School of Business
The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468. Read More
Philip Morris U.S.A. and Marlboro Friday (A)
Parry, Mark E. Sato, Yoshinobu
M-0468 | Published July 17, 1996 | 24 pages Case
Collection: Darden School of Business
In July 1993, Philip Morris executives met to consider second-quarter data on U.S. tobacco sales. Three months earlier, the company had announced a 40-cent-per-pack promotion for Marlboro cigarettes, ... Read More
McDonald's: The Arch Deluxe Launch (Condensed)
Parry, Mark E. Sato, Yoshinobu
M-0575 | Published March 03, 1996 | 16 pages Case
Collection: Darden School of Business
In 1995 McDonald's was the largest restaurant chain in the United States with domestic sales of almost $15.9 billion. McDonald's was also the country's fourth-largest advertiser, spending $490 million... Read More
W. K. Kellogg Company (B)
Parry, Mark E. Sato, Yoshinobu
M-0472 | Published February 19, 1996 | 5 pages Case
Collection: Darden School of Business
This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994. Read More
W. K. Kellogg Company (A)
Parry, Mark E. Sato, Yoshinobu
M-0465 | Published February 21, 1995 | 22 pages Case
Collection: Darden School of Business
On April 4, 1994, General Mills, the number-two cereal manufacturer in the United States, announced a per-box price reduction between $0.30 and $0.70 on eight brands that accounted for 40% of its cere... Read More
Procter & Gamble: The Wal-Mart Partnership (A)
Parry, Mark E. Sato, Yoshinobu
M-0452 | Published May 23, 1994 | 18 pages Case
Collection: Darden School of Business
In early 1994, Kimberly-Clark agreed to manufacture private-label training pants for Wal-Mart under the "Atta-Boy!" and "Atta-Girl!" labels. To place this decision in perspective, the case describes P... Read More
Procter & Gamble: The Wal-Mart Partnership (B)
Parry, Mark E. Sato, Yoshinobu
M-0455 | Published May 23, 1994 | 2 pages Case
Collection: Darden School of Business
This case supplements the A case (UVA-M-0452) by describing events in the disposable-diaper market from June 1994 to October 1994. Read More