Author Profile
Schofield, Kelcie
Shamrock Capital: Pricing the Masters of Taylor Swift
Schill, Michael J. Schofield, Kelcie
F-2050 | Published July 28, 2023 | 21 pages Case
Collection: Darden School of Business
This case examines a 2020 pricing decision for the master recordings of Taylor Swift’s first six albums in consideration of a sale of the recordings by music executive Scooter Braun to Shamrock Capita... Read More
Shamrock Capital: Pricing the Masters of Taylor Swift (SPANISH)
Schill, Michael J. Schofield, Kelcie
F-2112 | Published | 22 pages Case
Collection: Darden School of Business
This is a Spanish translation of the June 17, 2024 version of UVA-F-2050. This case examines a 2020 pricing decision for the master recordings of Taylor Swift’s first six albums in consideration of a ... Read More