Author Profile
Schultz, Majken
Renewing the Nissan Brand
Rubin, James R. Schultz, Majken Hatch, Mary Jo
BC-0194 | Published December 21, 2006 | 32 pages Case
Collection: Darden School of Business
One of the directors described his time working at Nissan as a "near-death experience." It was a bumpy ride, but under the guidance of Carlos Gosen, Nissan became one of the most remarkable corporate ... Read More
Novo Nordisk: Focusing the Corporate Brand
Rubin, James R. Schultz, Majken
BC-0192 | Published December 20, 2004 | 37 pages Case
Collection: Darden School of Business
Kare Schultz, COO of Denmark's Novo Nordisk, must choose one of several scenarios for focusing the company's corporate brand. Read More