Author Profile
Spiro, Lisa
Ecover and Green Marketing (C)
Werhane, Patricia H. Larson, Andrea Spiro, Lisa Reichart, Joel E.
E-0174 | Published September 17, 1999 | 5 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More
Ecover and Green Marketing (A)
Werhane, Patricia H. Larson, Andrea Spiro, Lisa Reichart, Joel E.
E-0172 | Published September 17, 1999 | 6 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More
Ecover and Green Marketing (B)
Werhane, Patricia H. Larson, Andrea Spiro, Lisa Reichart, Joel E.
E-0173 | Published September 17, 1999 | 7 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More
North vs. South: The Effects of Regional Competition on the American Textile Industry during the 1950s
Werhane, Patricia H. Spiro, Lisa
E-0150 | Published December 04, 1998 Technical Note
Collection: Darden School of Business
This note traces the history of the U.S. textile industry and the reasons for its flight to the South in the 1950s. Written to accompany the Malden Mills series of cases (UVA-E-0125, UVA-E-0126, UVA-E... Read More
W. R. Grace & Co. and the Neemix Patent (A)
Werhane, Patricia H. Spiro, Lisa Severance, Kristi
E-0157 | Published June 10, 1997 | 11 pages Case
Collection: Darden School of Business
Neemix is a natural biopesticide developed by W. R. Grace from the neem tree, which is indigenous to rural India. Because of its medicinal and religious use by rural Indians for more than 1,000 years,... Read More
W. R. Grace & Co. and the Neemix Patent (B)
Werhane, Patricia H. Spiro, Lisa Severance, Kristi
E-0158 | Published March 22, 1997 | 1 pages Case
Collection: Darden School of Business
The B case describes W. R. Grace's sale of the Neemix Division to Ecotek and the continuing activist movement that questions the patentability of indigenous products such as Neemix. See also the A cas... Read More