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Customer Segmentation in Business-to-Business Markets

Spekman, Robert E. ; Stein, Joshua

M-0792 | Published March 18, 2011 | 26 pages Technical Note

Collection: Darden School of Business

The purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in th... Read More