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Stover, Sarah
The Third Battle of Bull Run: The Disney's America Theme Park (A)
Powell, Elizabeth A. Stover, Sarah
BC-0177 | Published January 29, 2001 | 19 pages Case
Collection: Darden School of Business
In the A case, Disney CEO Michael Eisner pondered whether to go forward with his plans for a U.S. history theme park called Disney's America, located in Prince William County, Virginia. The case depic... Read More
The Third Battle of Bull Run: The Disney's America Theme Park (B)
Powell, Elizabeth A. Stover, Sarah
BC-0178 | Published January 29, 2001 | 5 pages Case
Collection: Darden School of Business
In the A case, Disney CEO Michael Eisner pondered whether to go forward with his plans for a U.S. history theme park called Disney's America, in Virginia. The case depicts the origins of the Disney i... Read More