Author Profile
Sud, Mukesh
Procam: New Paradigms in Long Distance Running
IIMA-STR0463 | Published November 17, 2021 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long-dis... Read More
Entrepreneurship and the Liberal Arts: The Making of Ashoka University
Sud, Mukesh Narayan, Priyank Agarwal, Medha
IIMA-CIIE0015 | Published August 13, 2019 | 27 pages Case
Collection: Indian Institute of Management, Ahmedabad
In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta Read More
BotGo: Growing Pains
Mendonca, Valerie Sharma, Supriya Sud, Mukesh
IIMA-CIIE0014 | Published February 05, 2019 | 19 pages Case
Collection: Indian Institute of Management, Ahmedabad
BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical per Read More