Author Profile
Sun, Bo
From Lab to Market: Navigating Uncertainty
GEM-0235 | Published March 26, 2025 | 6 pages Case
Collection: Darden School of Business
This case explores how different players in the biotech-pharmaceutical ecosystem manage uncertainty through distinct approaches determined by their resources, capabilities, and strategic positioning. ... Read More
Zoom's Moment of Truth: Scaling Under Radical Uncertainty
GEM-0236 | Published March 25, 2025 | 6 pages Case
Collection: Darden School of Business
It is March 2020, and Zoom Video Communications, Inc. (Zoom), is experiencing a staggering increase in users of its software due to the onset of the COVID-19 pandemic. This case begins as Eric Yuan, f... Read More
Building Trust at Scale: Airbnb’s Fight Against Adverse Selection
GEM-0237 | Published March 25, 2025 | 5 pages Case
Collection: Darden School of Business
This case begins in the middle of a crisis for Airbnb, Inc. (Airbnb): A host has returned home to find her apartment ransacked by Airbnb guests, putting the company’s reputation—and its core business ... Read More
China’s 40 Years of Economic Reforms and Growth
Yang, Dennis Maiden, Stephen E. Sun, Bo Holtz, Paul
GEM-0227 | Published November 14, 2024 | 37 pages Case
Collection: Darden School of Business
China’s growth from 1978 to 2018 shifted China’s population from extreme poverty to the engine driving the world’s second-largest economy and largest exporter. Could economic theories help explain Chi... Read More