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BeM: A Start-Up's Journey through Online Product Reviews

Guissoni, Leandro ; Teixeira, Thales ; Costas, Ruth

M-1048 | Published April 15, 2024 | 14 pages Case

Collection: Darden School of Business

The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country’s online reviews market. Inspired by US models, BeM’s webpages fe... Read More