Author Profile
Thompson, Sylvie
David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A. Farris, Paul W. Thompson, Sylvie
M-0899 | Published November 24, 2015 | 20 pages Case
Collection: Darden School of Business
This case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strat... Read More
SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital
Frank, Mary Margaret Thompson, Sylvie
C-2337 | Published October 29, 2012 | 12 pages Case
Collection: Darden School of Business
As the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust's CEO had put together the team to review se... Read More
J. C. Penney: The "Think Big" Strategy
Farris, Paul W. Thompson, Sylvie Wilcox, Ronald T.
M-0841 | Published September 28, 2012 | 22 pages Case
Collection: Darden School of Business
This case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a prese... Read More
J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W. Wilcox, Ronald T. Thompson, Sylvie
M-0835 | Published July 20, 2012 | 11 pages Case
Collection: Darden School of Business
The new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on "Everyday Fair Prices." Is the initial market reaction an indicat... Read More
J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W. Wilcox, Ronald T. Thompson, Sylvie
M-0836 | Published July 20, 2012 | 4 pages Case
Collection: Darden School of Business
In this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored. Read More
Progressive Insurance: Making Pay As You Drive a Snap for Consumers
Farris, Paul W. Thompson, Sylvie Steenburgh, Thomas J.
M-0873 | Published | 21 pages Case
Collection: Darden School of Business
Heather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select betw... Read More
The Influence of Cultural Values in Business Practice
Behfar, Kristin J. Thompson, Sylvie Yemen, Gerry
OB-1056 | Published | 13 pages Technical Note
Collection: Darden School of Business
Culture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cu... Read More