Author Profile
Tiwari, Tara
Wagh Bakri Tea Lounge: Brewing a new Experience
IIMA-MAR0527 | Published June 08, 2022 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
Wagh Bakri, a packaged-tea company, started operating tea lounges as a forward integration for the company. The goal was to increase both visibility and physical presence across different locations. ... Read More
Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus
IIMA-MAR0525 | Published May 27, 2022 | 25 pages Case
Collection: Indian Institute of Management, Ahmedabad
Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. How... Read More
Vardhman Special Steels Limited (VSSL): Growth and Pricing for a Tier 2 Supplier
IIMA-MAR0524 | Published December 30, 2021 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim Read More
Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery
IIMA-MAR0518 | Published November 09, 2020 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality... Read More
Sterlite Technologies Limited (STL): From Cables to Solution Selling
IIMA-MAR0519 | Published October 23, 2020 | 26 pages Case
Collection: Indian Institute of Management, Ahmedabad
Sterlite Technologies Limited (STL) is a leading company in developing digital infrastructure. It has recently transitioned to become an end-to-end service provider from a manufacturing-focussed comp... Read More
Shivam Finance- Using Fintech to Consolidate and Grow
Bohra, Shrenik Sahay, Arvind Tiwari, Tara
IIMA-MAR0514 | Published August 21, 2020 | 25 pages Case
Collection: Indian Institute of Management, Ahmedabad
Shivam Finance is a private lending firm operating in the Bhilwara district in Rajasthan. It offers loans for buying two-wheelers to the customers of the nearby districts. The firm has applied for a ... Read More
HSBC: Facilitating Trade Finance using Blockchain
IIMA-MAR0513 | Published May 19, 2020 | 25 pages Case
Collection: Indian Institute of Management, Ahmedabad
HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It ... Read More
Lupin: Discovery Research
Sahay, Arvind Tiwari, Tara Kamboj, Raj (Dr) Palle, Venkata (Dr) Sharma, Sharad (Dr)
IIMA-MAR0511 | Published January 31, 2020 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down p... Read More
Shriram Transport Finance Company Ltd: Adoption of Fintech
IIMA-MAR0508 | Published October 17, 2019 | 20 pages Case
Collection: Indian Institute of Management, Ahmedabad
Shriram Transport Finance Company Ltd. (STFCL), the flagship company of the Shriram Group, India's largest player in commercial vehicle finance is trying to transition from a Relationship based model... Read More
Paytm: Navigating the Transition from an E-Wallet to a Payments Bank
IIMA-MAR0501 | Published March 07, 2019 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
In 2015, Paytm- India's largest e-wallet had been pushed by RBI, the central bank regulator in India into becoming a Payments Bank. In 2018, it had come under the scrutiny of RBI for not abiding by t... Read More
Royal Challengers Bangalore: Pricing of Tickets at the Stadium
IIMA-MAR0498 | Published February 05, 2019 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fa Read More
Airtel: Pricing in an Era of Cannibalization and Transition to Data
IIMA-MAR0496 | Published October 05, 2018 | 20 pages Case
Collection: Indian Institute of Management, Ahmedabad
Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data re... Read More