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The Boeing 7E7

Bruner, Robert F. ; Tompkins, James

F-1449 | Published July 29, 2004 | 23 pages Case

Collection: Darden School of Business

In 2003, The Boeing Company announced plans to build a new "super-efficient" commercial jet called the "7E7" or "Dreamliner." This was a "bet the farm" gamble by Boeing, similar in magnitude to its ea... Read More