Author Profile

Developing a Marketing Technology Blueprint

Whitler, Kimberly A. ; Vaughan, Scott A.

M-0906 | Published December 08, 2016 | 8 pages Technical Note

Collection: Darden School of Business

This note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used. Read More