Author Profile

TiVo

Farris, Paul W. ; Pfeifer, Phillip E. ; Wiese, Craig

M-0694 | Published May 18, 2004 | 10 pages Case

Collection: Darden School of Business

TiVo's valuation is questioned by stock analyst and the case challenges students to use concepts and applications of customer lifetime value to determine whether TiVo's current share prices are approp... Read More