Author Profile
Wilcox, Ron
C-Power: Harnessing the Power of the Ocean
M-1034 | Published January 25, 2023 | 8 pages Case
Collection: Darden School of Business
Despite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a pro... Read More
Retail Relay (C)
Wilcox, Ron Venkatesan, Rajkumar
M-0868 | Published April 30, 2014 | 2 pages Case
Collection: Darden School of Business
This short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Re... Read More
Retail Relay (B)
M-0809 | Published July 12, 2011 | 1 pages Case
Collection: Darden School of Business
This short case serves as an epilogue to the A case. Read More
Retail Relay (A)
M-0784 | Published May 10, 2010 | 14 pages Case
Collection: Darden School of Business
Specializing in local, organic meat and produce, Retail Relay developed a new business model for online grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia... Read More
Flipkart: Leveraging Customer Analytics
Wilcox, Ron Kemp, Bianca Adkins, Thomas
M-1046 | Published | 5 pages Case
Collection: Darden School of Business
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchase... Read More