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Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency

Whitler, Kimberly A. ; Wilder, F. D.

M-1035 | Published April 05, 2023 | 6 pages Technical Note

Collection: Darden School of Business

This technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improvi... Read More