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Employer Branding: What It Is and Why It Matters

Whitler, Kimberly A. ; Young, Sarah

M-1003 | Published September 30, 2020 | 11 pages Technical Note

Collection: Darden School of Business

This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attri... Read More