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Ben & Jerry's and Unilever: The Bohemian and the Behemoth

Bourgeois, L. J. III ; Mariani, Elio ; Yu, Vivian Jen

BP-0471 | Published January 30, 2004 | 11 pages Case

Collection: Darden School of Business

Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired su... Read More