Author Profile
Adkins, Thomas
The Room Where It Happened: The Unlikely Origin of the Modern Impact Investing Movement
McBrady, Matthew Adkins, Thomas
F-2094 | Published February 21, 2025 | 25 pages Case
Collection: Darden School of Business
In October 2007, Antony Bugg-Levine, managing director at the Rockefeller Foundation, brought together an international group of investors to discuss an ambitious proposal: using global capital market... Read More
Saving Lives with Data Visualizations (B): Charts in the Time of COVID-19
Batova, Tatiana Adkins, Thomas
BC-0314 | Published September 20, 2024 | 2 pages Case
Collection: Darden School of Business
This is a companion case to “Saving Lives with Data Visualizations (A): Charts in the Time of Cholera,” which has students analyze the work of early data scientists as they confronted cholera outbreak... Read More
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony Adkins, Thomas
M-1042 | Published January 18, 2024 | 10 pages Case
Collection: Darden School of Business
This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More
Flipkart: Leveraging Customer Analytics
Wilcox, Ron Kemp, Bianca Adkins, Thomas
M-1046 | Published | 5 pages Case
Collection: Darden School of Business
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchase... Read More