Author Profile
Parmar, Bidhan L.
Nestlé and Infant Formula: Revisiting a Dilemma
Kaufmann, Lauren Botha, Helet Parmar, Bidhan L. Mead, Jenny Warner, Anna
E-0524 | Published June 17, 2025 | 14 Pages Case
Collection: Darden School of Business
In this case, the protagonist, one of the top marketing managers at Nestlé S.A. (Nestlé) responsible for marketing the company’s infant formula globally, must work with the marketing team to address c... Read More
Paying to Pray: The Ethics of Money in Religion
Parmar, Bidhan L. Mead, Jenny Shah, Adarsh
E-0526 | Published May 20, 2025 | 4 pages Case
Collection: Darden School of Business
This is a collection of disguised vignettes, based on real events, about the use of money in religious settings and the ethical questions that arise in these situations. Each vignette presents a diffe... Read More
Real Estate Lease for Oilfield Services’ Division in Surgut: Oilfield Services Procurement Manager
Parmar, Bidhan L. Belashova, Alina Mead, Jenny
E-0511 | Published April 08, 2025 | 6 pages Case
Collection: Darden School of Business
In this disguised negotiation case, students take on the role of the procurement manager from Oilfield Services Inc., a global leader in the oilfield services industry. The company is a tenant in an o... Read More
Real Estate Lease for Oilfield Services’ Division in Surgut: CEO of AVIV Group
Parmar, Bidhan L. Belashova, Alina Mead, Jenny
E-0512 | Published April 08, 2025 | 6 pages Case
Collection: Darden School of Business
In this disguised negotiation case, students take on the role of the CEO of AVIV Group, which rents office spaces to Oilfield Services, Inc., among other tenants. The CEO is about to meet with the pro... Read More
Innovating amid Regulatory Uncertainty
Parmar, Bidhan L. Orth, Connor Mead, Jenny
E-0505 | Published October 16, 2024 | 11 pages Case
Collection: Darden School of Business
This disguised case outlines the dilemma facing Avery Owens, the head of product for SoMeCo, a social media company, as she seeks to create a framework to innovate responsibly – balancing the emerging... Read More
Managing for Stakeholders and the Purpose of Business (PORTUGUESE)
Freeman, R. Edward Parmar, Bidhan L.
E-0509 | Published April 24, 2024 | 11 pages Technical Note
Collection: Darden School of Business
This is a Portuguese translation of the November 13, 2020 version of UVA-E-0415. The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One impor... Read More
HealthMet and Workplace Surveillance
E-0493 | Published December 19, 2023 | 10 pages Case
Collection: Darden School of Business
This case study presents the dilemma of a vice president of human resources at a health data processing company who must decide how to implement the results of digital productivity monitoring software... Read More
Ethical Product Design Framework
Leiner, Benjamin Parmar, Bidhan L.
E-0502 | Published December 06, 2023 | 3 pages Technical Note
Collection: Darden School of Business
Technologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuin... Read More
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Parmar, Bidhan L. Clark-Hamel, Skyler Mead, Jenny
E-0496 | Published June 26, 2023 | 1 pages Case
Collection: Darden School of Business
Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country ... Read More
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Mead, Jenny Parmar, Bidhan L. Clark-Hamel, Skyler
E-0495 | Published June 26, 2023 | 2 pages Case
Collection: Darden School of Business
Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country ... Read More
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Parmar, Bidhan L. Mead, Jenny Clark-Hamel, Skyler
E-0494 | Published June 26, 2023 | 4 pages Case
Collection: Darden School of Business
Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country ... Read More
H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya Parmar, Bidhan L. Mead, Jenny Liu, Yusi
OM-1781 | Published November 10, 2022 | 13 pages Case
Collection: Darden School of Business
In December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. ... Read More
Social Investment in Supply Chains: Mining the Possibilities
Mani, Vidya Parmar, Bidhan L. Mead, Jenny
OM-1780 | Published October 25, 2022 | 11 pages Case
Collection: Darden School of Business
Tintio SA (Tintio), a Peru-based mining company, planned to open a gold mine in Ica, the southern region of Peru. But like other mining companies, Tintio often had rocky relationships with the communi... Read More
Workaround: Which Integration Ideas to Explore?
Parmar, Bidhan L. Mead, Jenny Leiner, Benjamin Vambre, David
E-0476 | Published February 14, 2022 | 4 pages Case
Collection: Darden School of Business
Anna Bender, VP of product at Workaround, a large human resources (HR) software firm, had just been presented with a number of different recommendations from her employees on how to integrate the func... Read More
Finance Caselets: An Ethical Perspective
Parmar, Bidhan L. Dalmia, Pranav Mead, Jenny
E-0472 | Published February 16, 2021 | 11 pages Case
Collection: Darden School of Business
These fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding ... Read More
A Game Too Far
Parmar, Bidhan L. Gregorio, Alex Mead, Jenny
E-0465 | Published November 02, 2020 | 11 pages Case
Collection: Darden School of Business
The protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board game... Read More
Alisha Bhandari and Laxar Industries
E-0466 | Published September 29, 2020 | 3 pages Case
Collection: Darden School of Business
Alisha Bhandari, vice president of operations at a successful and well-respected global supplier of paints, coatings, specialty materials, and optical products, had watched during her 10 years at the ... Read More
Fishing with Dynamite (VIDEO PLAYLIST)
Parmar, Bidhan L. Nolan, John Mead, Jenny
E-0448 | Published August 05, 2020 | Duration 00:26:13 Video Playlist
Collection: Darden School of Business
Directed by Paul Wagner and produced by Jenny Mead, Bobby Parmar, and Paul Wagner, Fishing with Dynamite (FWD) explores the past, present, and future of the new story of business in the 21st century. ... Read More
Richardson Eye Care and Surgery Center
Parmar, Bobby Stanton, Andrew Mead, Jenny
E-0445 | Published July 14, 2020 | 3 pages Case
Collection: Darden School of Business
A consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wante... Read More
Software Sense: Making the Case for the Long-Term View
Parmar, Bobby Mead, Jenny Tomlinson, Brian
E-0436 | Published February 19, 2020 | 11 pages Case
Collection: Darden School of Business
Beth Collins, CFO of Software Sense, an American multinational computer hardware and software developer, contemplated various ways that her publicly traded company could embrace a more long-term orien... Read More
Darden Investment Sales
Parmar, Bidhan L. Morales, Matt
E-0432 | Published October 03, 2019 | 2 pages Case
Collection: Darden School of Business
TJ, a manager at an investment company, is alarmed when, during an evening out with Leslie, his female colleague, and five male prospective clients, the men behave in an overly familiar way with her. ... Read More
The Ethics of Consulting
Pritmani, Tanvi Mead, Jenny Parmar, Bidhan L.
E-0431 | Published September 17, 2019 | 9 pages Case
Collection: Darden School of Business
The consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, pr... Read More
Fake News and the News Feed
Parmar, Bidhan L. Leiner, Benjamin Mead, Jenny
E-0429 | Published May 16, 2019 | 7 pages Case
Collection: Darden School of Business
Tessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation... Read More
Hedrick's Pharmacy
Parmar, Bidhan L. Mead, Jenny Buckley, Patrick
E-0422 | Published January 18, 2019 | 2 pages Case
Collection: Darden School of Business
As the head pharmacist and manager of Hedrick’s Pharmacy, a family-owned, independent pharmacy in Pennsylvania, Samantha Hedrick had to decide whether to continue to stock a wildly popular supplement,... Read More
FlyZone: Design Team
Behfar, Kristin J. Parmar, Bidhan L.
OB-1263 | Published December 19, 2018 | 5 pages Exercise
Collection: Darden School of Business
This exercise is intended to demonstrate key concepts of design and interpersonal dynamics within and between coordinating teams. It is based on the example of the "Gimli Glider," an Air Canada aircra... Read More
FlyZone: Engineering Team
Behfar, Kristin J. Parmar, Bidhan L.
OB-1264 | Published December 19, 2018 | 3 pages Exercise
Collection: Darden School of Business
This exercise is intended to demonstrate key concepts of design and interpersonal dynamics within and between coordinating teams. It is based on the example of the "Gimli Glider," an Air Canada aircra... Read More
Brand Activism at Starbucks—A Tall Order?
Cian, Luca Parmar, Bidhan L. Boichuk, Jeff Craddock, Jenny
M-0964 | Published July 10, 2018 | 16 pages Case
Collection: Darden School of Business
In April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular lo... Read More
Brand Activism
Cian, Luca Parmar, Bidhan L. Boichuk, Jeff Craddock, Jenny
M-0963 | Published June 27, 2018 | 13 pages Technical Note
Collection: Darden School of Business
This technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can ... Read More
Cardinal Foods: Sweet Sourcing
Weiss, Elliott N. Parmar, Bobby Mead, Jenny
OM-1591 | Published January 04, 2018 | 9 pages Case
Collection: Darden School of Business
As part of a biennial supplier review, Jennifer Schramm, a purchasing manager in the cocoa and chocolate division at Cardinal Foods, had been considering several different cocoa cooperatives. She want... Read More
Recruiting: Additional Vignettes
Freeman, R. Edward Werhane, Patricia H. Parmar, Bidhan L. Mead, Jenny
E-0417 | Published December 04, 2017 | 3 pages Exercise
Collection: Darden School of Business
These vignettes highlight several ethical issues for MBA students as they begin to look for a job. They serve as a practical springboard for a discussion of topics, including one's obligation to class... Read More
Managing for Stakeholders and the Purpose of Business
Freeman, R. Edward Parmar, Bobby
E-0415 | Published September 13, 2017 | 10 pages Technical Note
Collection: Darden School of Business
The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader’s view of the purpose of business. This ... Read More
How Do I Know If I Am Morally Responsible?
E-0414 | Published September 11, 2017 | 5 pages Technical Note
Collection: Darden School of Business
In this note, a chef perceives that a website reviewer is responsible for his slowing business because the reviewer allowed fake reviews about his restaurant to be posted; it follows that the chef wou... Read More
Pied Piper and Autonomous Vehicles
Freeman, R. Edward Parmar, Bobby Mead, Jenny Puhl, Nicole Mahajan, Bhaskar Boes, Sean
E-0413 | Published August 08, 2017 | 10 pages Case
Collection: Darden School of Business
Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More
Trek-ation
E-0412 | Published February 08, 2016 | 6 pages Case
Collection: Darden School of Business
In this case, a senior business analyst at the online travel agency Trek-ation struggles with the decision of whether to pursue a potentially lucrative idea. Her innovation team had proposed revising... Read More
Moral Theory, Frameworks, and the Language of Ethics and Business
Wicks, Andrew C. Freeman, R. Edward Harris, Jared D. Parmar, Bidhan L. Mead, Jenny
E-0405 | Published January 05, 2016 | 9 pages Technical Note
Collection: Darden School of Business
Since ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics, and to understand how it is inextricable from the language of business. Stud... Read More
Bad Arguments and Rationalization in Business
Freeman, R. Edward Wicks, Andrew C. Harris, Jared D. Parmar, Bidhan L. Mead, Jenny
E-0406 | Published January 05, 2016 | 7 pages Technical Note
Collection: Darden School of Business
The following note attempts to catalog and analyze a set of flawed but common arguments made in business and organizational settings to drive strategic and operational decision-making. The arguments a... Read More
Using a Framework to Create Better Choices
Parmar, Bidhan L. Freeman, R. Edward Wicks, Andrew C. Harris, Jared D. Mead, Jenny
E-0407 | Published January 05, 2016 | 6 pages Technical Note
Collection: Darden School of Business
Intuition can be a good guide for decision making when the current situation generally matches the situations in which the intuition was formed. But for novel or ambiguous situations, relying only on ... Read More
The Book of Bad Arguments
Wicks, Andrew C. Freeman, R. Edward Harris, Jared D. Parmar, Bidhan L. Mead, Jenny Mayo, Zachary
E-0408 | Published January 05, 2016 | 6 pages Technical Note
Collection: Darden School of Business
This note, intended to accompany the short booklet An Illustrated Book of Bad Arguments, discusses the logical framework behind argumentation and presents the basic logical rules necessary to reach so... Read More
The Federal Reserve and Goldman Sachs: Mike Silva
Hernandez, Morela Parmar, Bidhan L. Mead, Jenny
OB-1078 | Published November 24, 2015 | 9 pages Case
Collection: Darden School of Business
Mike Silva, the NY Fed's senior supervisory officer for Goldman Sachs, is having trouble with Carmen Segarra, a recently hired bank examiner who reports to Silva. The two disagree about whether Goldma... Read More
The Federal Reserve and Goldman Sachs: Carmen Segarra
Hernandez, Morela Parmar, Bidhan L. Mead, Jenny
OB-1079 | Published November 24, 2015 | 8 pages Case
Collection: Darden School of Business
Carmen Segarra, a recently hired bank examiner in the NY Fed's supervisory office for Goldman Sachs, strongly disagrees with her supervisor, Mike Silva, about whether Goldman Sachs has a viable overal... Read More
PETWORLD
G-0636 | Published May 02, 2014 | 6 pages Case
Collection: Darden School of Business
According to PETWORLD financials, the year 2012 had seen a dip in sales, fewer people coming into its stores, and comparable store sales that were weaker than expected. Competition in the pet-care mar... Read More
Clarence Hall University and the Donation
Parmar, Bidhan Mead, Jenny Combemale, Mallory Purnell, Lauren
E-0382 | Published September 24, 2012 | 9 pages Case
Collection: Darden School of Business
Annalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board, must make a decision about whether to return a large monetary donation from the Natour Ch... Read More
Going Flat: Pursuit of a Democratic Organizational Structure
Parmar, Bidhan L. Abell, Julia
OB-1041 | Published August 14, 2012 | 7 pages Case
Collection: Darden School of Business
A 2010 MBA graduate explored her options for full-time employment. She found Ethical Business Company (EBC) and was instantly intrigued. Not only did the company consult on many of the ethical issues ... Read More
A Framework for Improving Organizational Interventions
G-0631 | Published July 20, 2012 | 9 pages Technical Note
Collection: Darden School of Business
This technical note analyzes and explores frameworks for improving interventions in organizations. Organizations are complex ecosystems of assumptions, artifacts, and interactions. By understanding ho... Read More
How to Better Frame Problems
G-0630 | Published July 13, 2012 Technical Note
Collection: Darden School of Business
Before managers can solve problems or take advantage of opportunities that may arise in their businesses, they must frame those problems or opportunities. Typically, leaders identify and frame problem... Read More
An Introduction to Ethics: Framing and Key Themes in Business Ethics
Wicks, Andrew C. Parmar, Bidhan L. Freeman, R. Edward Harris, Jared D. Mead, Jenny
E-0340 | Published January 12, 2009 | 7 pages Technical Note
Collection: Darden School of Business
This technical note provides an introduction to the some of the key concepts of ethics relevant to business. Read More
Differences and Diversity Issues: Selected Vignettes
Freeman, R. Edward Parmar, Bidhan Dresnick, Jordan Mead, Jenny
E-0322 | Published July 17, 2008 | 9 pages Case
Collection: Darden School of Business
In an ever-changing world, certain topics?such as sexual orientation, race, ethnicity, and gender?still are hot-button items for many people. This series of vignettes covers many diversity topics, pri... Read More
Facebook (A)
Freeman, R. Edward Parmar, Bidhan L. Mead, Jenny
E-0318 | Published April 30, 2008 | 2 pages Case
Collection: Darden School of Business
Facebook was one of the many social networking Web sites (such as MySpace.com) that launched in 2004. A free-access site that allowed users to connect and interact with other people, Facebook was imme... Read More
Facebook (B)
Freeman, R. Edward Parmar, Bidhan L. Mead, Jenny
E-0319 | Published April 30, 2008 | 1 pages Case
Collection: Darden School of Business
Miranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire th... Read More
Moral Relativism
Freeman, R. Edward Werhane, Patricia H. Wicks, Andrew C. Parmar, Bidhan L. Gilbert, Daniel R. Jr.
E-0341 | Published January 12, 2008 | 10 pages Technical Note
Collection: Darden School of Business
This note provides an introduction to moral relativism, discusses the various ways it poses fundamental challenges to engaging in ethical reflection, and offers alternative ways of thinking about ethi... Read More
Felipe Vergara and Lumni: Launching an Innovation in a Developing Economy
Venkataraman, S. Sarasvathy, Saras D. Parmar, Bidhan Glinska, Gosia
ENT-0083 | Published September 07, 2006 | 14 pages Case
Collection: Darden School of Business
The case chronicles the development of Lumni, Inc., an international start-up offering innovative mechanisms for financing higher education. It focuses on: the details of decision making required to t... Read More
The First Credit Bureau
F-1524 | Published February 01, 2006 | 15 pages Case
Collection: Darden School of Business
This case can be used in courses on credit markets, emerging markets finance, and economic and financial development. The Pragma Corporation, a northern Virginia-based international development consul... Read More
Moral Theory and Frameworks
Wicks, Andrew C. Harris, Jared D. Parmar, Bidhan L.
E-0339 | Published January 12, 2003 | 13 pages Technical Note
Collection: Darden School of Business
This technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices. Read More
File Sharing and Napster
Freeman, R. Edward Parmar, Bidhan Truslow, Will Mead, Jenny
E-0230 | Published September 06, 2002 | 20 pages Case
Collection: Darden School of Business
This case examines the development and introduction of a controversial technology?music-file sharing?and the subsequent dilemmas, primarily concerning intellectual-property rights. Read More
Diversity
Freeman, R. Edward Werhane, Patricia H. Wicks, Andrew C. Davidson, Martin N. Yemen, Gerry Mead, Jenny Parmar, Bidhan L.
E-0227 | Published March 05, 2002 | 6 pages Case
Collection: Darden School of Business
This series of diversity caselets is designed to present short, quick vignettes of different workplace situations involving issues of gender, sexual orientation, race, disability, age, religion, cultu... Read More
"Make Mine a Russian Short-Hair, and Hold The Allergies Please."
Freeman, R. Edward Parmar, Bidhan L. Ahmad, Pia Truslow, Will
E-0228 | Published March 26, 2001 | 3 pages Case
Collection: Darden School of Business
Having successfully completed the cloning of a cat, this case discusses the market for pet cloning, specifically allergen-free cats. The case looks at pet cloning from the perspectives of (1) an anima... Read More
Moral Justification and Reflective Equilibrium
Freeman, R. Edward Werhane, Patricia H. Wicks, Andrew C. Parmar, Bidhan Sonenshein, Scott B.
E-0183 | Published October 19, 1999 | 6 pages Technical Note
Collection: Darden School of Business
This note explains reflective equilibrium, a process of moral reasoning whereby considered judgments about cases are reviewed and abstracted into principles. New cases either confirm the principles or... Read More
Rural Credit Cooperatives in India
BP-0521 | Published | 16 pages Case
Collection: Darden School of Business
Recently, the Indian Congress asked a distinguished committee of experts to analyze and make policy recommendations about India's Cooperative Financial Institutions (CFIs), which included organization... Read More
Which Kaptein to Choose? The Havoysund Fleet Question
Fairchild, Gregory B. Parmar, Bidhan L. Harris, Jared D. Mead, Jenny
E-0419 | Published | 9 pages Case
Collection: Darden School of Business
Olaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "... Read More
The Evolution of a Practitioner to Leadership (A)
Parmar, Bobby Cohen, Will Mead, Jenny
E-0463 | Published | 3 pages Case
Collection: Darden School of Business
Will Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the con... Read More
The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L. Cohen, Will Mead, Jenny
E-0464 | Published | 2 pages Case
Collection: Darden School of Business
This case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463), finds Will Cohen adjusting his leadership style after reflecting on the challenges he had faced in his ... Read More