Author Profile
Popescu, Dana
Thin Markets, Strategic Moves: Pricing Dynamics in Google’s Sponsored Search
Albert, Michael Popescu, Dana Feldman, Pnina Chinnaswamy, Trent
QA-0974 | Published August 13, 2024 | 7 pages Case
Collection: Darden School of Business
Based on public sources and written to include the fictionalized thoughts of Tomás Claro, a mid-level product manager at Alphabet Inc. (Google), this case offers a launching point into the discussion ... Read More
TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana Goldberg, Rebecca
QA-0966 | Published January 04, 2024 | 9 pages Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana Goldberg, Rebecca
QA-0967 | Published January 04, 2024 | 3 pages Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
Demand Unconstraining Methods
Popescu, Dana Boatright, Benjamin
QA-0934 | Published October 26, 2022 | 8 pages Technical Note
Collection: Darden School of Business
This technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the av... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (A)
Yildiz, Ozlem Popescu, Dana Goldberg, Rebecca
OM-1694 | Published September 28, 2020 | 10 pages Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (B)
Yildiz, Ozlem Popescu, Dana Goldberg, Rebecca
OM-1695 | Published September 28, 2020 | 5 pages Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More