Author Profile
Abhishek
Zomaland by Zomato: Delivering the Experience Punch
Srivastava, Mukta Abhishek Mukherjee, Saral
IIMA-MAR0531 | Published May 17, 2023 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Reg Read More
UrbanClap: Market Place for On-Demand Services (B)
Mukherjee, Saral Patra, Yogita Abhishek
IIMA-MAR0512(B) | Published May 16, 2020 | 4 pages Case
Collection: Indian Institute of Management, Ahmedabad
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace... Read More
UrbanClap: Market Place for On-Demand Services (A)
Abhishek Mukherjee, Saral Patra, Yogita
IIMA-MAR0512(A) | Published May 16, 2020 | 23 pages Case
Collection: Indian Institute of Management, Ahmedabad
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace... Read More
Neons Fashion LLP (B): The Setbacks
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(B) | Published October 07, 2019 | 3 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More
Neons Fashion LLP (A): A Small Seller on Amazon Marketplace
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(A) | Published October 07, 2019 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More
Paytm: The Lucky Lifafa Campaign
Titus, Nidhi Abhishek Mukherjee, Saral
IIMA-MAR0504 | Published June 03, 2019 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its p... Read More
BloombergQuint: Growing Users with WhatsApp
IIMA-MAR0502 | Published March 14, 2019 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by provi... Read More
BigBasket.Com: Redefining the Business Model
Thomas, Sujo Abhishek Vatavwala, Sanket Sinha, Piyush Kumar
IIMA-MAR0492 | Published July 28, 2017 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On March 22, 2016, Big Basket had secured Series... Read More
Tradition & Taste: Exploring Consumers' Changing Attitude
Das, Gopal Abhishek Varshneya, Geetika
IIMA-MAR0485 | Published July 11, 2016 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100-year old family business manufacturing, retailing and exporting sweets, s... Read More