Author Profile

Balasubramani, Soundarya
Neons Fashion LLP (B): The Setbacks
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(B) | Published October 07, 2019 | 3 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More
Neons Fashion LLP (A): A Small Seller on Amazon Marketplace
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(A) | Published October 07, 2019 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More