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Balasubramani, Soundarya

Neons Fashion LLP (B): The Setbacks

Mukherjee, Saral ; Abhishek ; Balasubramani, Soundarya

IIMA-MAR0509(B) | Published October 07, 2019 | 3 pages Case

Collection: Indian Institute of Management, Ahmedabad

Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More

Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

Mukherjee, Saral ; Abhishek ; Balasubramani, Soundarya

IIMA-MAR0509(A) | Published October 07, 2019 | 21 pages Case

Collection: Indian Institute of Management, Ahmedabad

Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More