Author Profile
Guissoni, Leandro
Arredondar Movement: Expanding Microdonations in Brazil (PORTUGUESE)
Guissoni, Leandro Veludo-de-Oliveira, Tania Modesto Barki, Edgard Zambaldi, Felipe
M-1054 | Published April 24, 2024 | 14 pages Case
Collection: Darden School of Business
This is a Portuguese translation of the December 9, 2020 version of UVA-M-0987. Arredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil th... Read More
BeM: A Start-Up's Journey through Online Product Reviews
Guissoni, Leandro Teixeira, Thales Costas, Ruth
M-1048 | Published April 15, 2024 | 14 pages Case
Collection: Darden School of Business
The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country’s online reviews market. Inspired by US models, BeM’s webpages fe... Read More
Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro Migliora Neto, Luiz Aidar, Marcelo Marinho
M-1030 | Published August 04, 2022 | 12 pages Case
Collection: Darden School of Business
The fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Farris, Paul W. Guissoni, Leandro Lourenço, Carlos Eduardo Boccia, Murillo
M-1022 | Published December 15, 2021 | 16 pages Case
Collection: Darden School of Business
Between 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty grou... Read More
Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro Veludo-de-Oliveira, Tania Modesto Barki, Edgard Zambaldi, Felipe
M-0987 | Published January 29, 2020 | 14 pages Case
Collection: Darden School of Business
Arredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores tha... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W. Guissoni, Leandro Ailawadi, Kusum Boccia, Murillo
M-0943 | Published August 02, 2017 | 18 pages Case
Collection: Darden School of Business
Faced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer rea... Read More
Choosing the Right Metrics for Listerine Brand Management in Brazil
Farris, Paul W. Guissoni, Leandro Araújo, Olegário
M-0902 | Published April 21, 2016 | 11 pages Case
Collection: Darden School of Business
Ronaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. ... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro Moraes, Trícia Karla Lacerda Cernev, Adrian Kemmer
M-1023 | Published | 18 pages Case
Collection: Darden School of Business
In 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business... Read More