Author Profile
Harris, Jared D.
Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D. Brooks, Carson Tongate, Julia
S-0412 | Published December 07, 2023 | 16 pages Case
Collection: Darden School of Business
Trader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-s... Read More
Peloton's Post-Pandemic Predicament
Harris, Jared D. Tongate, Julia
S-0413 | Published November 28, 2023 | 11 pages Case
Collection: Darden School of Business
Peloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribe... Read More
Crisis at Away (B)
Cheng, Yo-Jud Harris, Jared D. Surprise, Noelle
S-0362 | Published October 24, 2022 | 2 pages Case
Collection: Darden School of Business
This case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a pu... Read More
Crisis at Away (A)
Cheng, Yo-Jud Harris, Jared D. Surprise, Noelle
S-0361 | Published October 24, 2022 | 16 pages Case
Collection: Darden School of Business
When should a board of directors push for a CEO change? This case explores the experiences of the board of directors of a popular and successful lifestyle-brand start-up as it grapples with a public-r... Read More
Internationalization Analysis
Harris, Jared D. Lenox, Michael Cheng, Yo-Jud
S-0398 | Published October 05, 2022 | 6 pages Technical Note
Collection: Darden School of Business
How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that ne... Read More
Marriott International: Hospitality’s Uncertain Future
Harris, Jared D. Snell, Scott Harrison, Katharine
S-0396 | Published October 05, 2022 | 22 pages Case
Collection: Darden School of Business
When industry conditions are disrupted, planning for the future can be difficult. For instance, the COVID-19 pandemic had a profound impact on the hospitality industry, not only depressing demand duri... Read More
Uber: The Turbulent Rise of “Everyone’s Private Driver”
Harris, Jared D. Mead, Jenny Sell, Andrew
S-0354 | Published October 04, 2022 | 27 pages Case
Collection: Darden School of Business
The meteoric rise of ride-sharing firm Uber illustrates how gig-economy firms can grow to prominence and disrupt older, mature industries. Yet Uber's trajectory has also been rife with nontrivial tens... Read More
Nintendo and the Future of Video Gaming
Harris, Jared D. Lenox, Michael Harrison, Katharine Reiss, Mathew Goldberg, Rebecca
S-0341 | Published September 23, 2022 | 28 pages Case
Collection: Darden School of Business
This case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift ove... Read More
Vignettes on Fiduciary Duty
E-0473 | Published January 24, 2022 | 1 pages Case
Collection: Darden School of Business
In this set of five vignettes, students must consider the role of fiduciary duty in a range of situations. Read More
Peloton's Pandemic Momentum
S-0346 | Published December 15, 2021 | 4 pages Case
Collection: Darden School of Business
Peloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribe... Read More
Out for Blood: Tyler Shultz and Theranos (A)
Harris, Jared D. Agle, Bradley R. Mead, Jenny Scoville, Jimmy
E-0440 | Published September 22, 2020 | 18 pages Case
Collection: Darden School of Business
In early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkin... Read More
Moral Theory, Frameworks, and the Language of Ethics and Business
Wicks, Andrew C. Freeman, R. Edward Harris, Jared D. Parmar, Bidhan L. Mead, Jenny
E-0405 | Published January 05, 2016 | 9 pages Technical Note
Collection: Darden School of Business
Since ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics, and to understand how it is inextricable from the language of business. Stud... Read More
Bad Arguments and Rationalization in Business
Freeman, R. Edward Wicks, Andrew C. Harris, Jared D. Parmar, Bidhan L. Mead, Jenny
E-0406 | Published January 05, 2016 | 7 pages Technical Note
Collection: Darden School of Business
The following note attempts to catalog and analyze a set of flawed but common arguments made in business and organizational settings to drive strategic and operational decision-making. The arguments a... Read More
Using a Framework to Create Better Choices
Parmar, Bidhan L. Freeman, R. Edward Wicks, Andrew C. Harris, Jared D. Mead, Jenny
E-0407 | Published January 05, 2016 | 6 pages Technical Note
Collection: Darden School of Business
Intuition can be a good guide for decision making when the current situation generally matches the situations in which the intuition was formed. But for novel or ambiguous situations, relying only on ... Read More
The Book of Bad Arguments
Wicks, Andrew C. Freeman, R. Edward Harris, Jared D. Parmar, Bidhan L. Mead, Jenny Mayo, Zachary
E-0408 | Published January 05, 2016 | 6 pages Technical Note
Collection: Darden School of Business
This note, intended to accompany the short booklet An Illustrated Book of Bad Arguments, discusses the logical framework behind argumentation and presents the basic logical rules necessary to reach so... Read More
Ethics Beneath the Surface
Harris, Jared D. Hernandez, Morela Guarana, Cristiano
E-0409 | Published December 18, 2015 | 10 pages Technical Note
Collection: Darden School of Business
Whereas there is much focus on improving the cognitive aspects of ethical decision-making, many of the drivers of managerial action are nondeliberative. The explosion of academic work in behavioral sc... Read More
Moral Voice: Talking About Ethics at Work
E-0411 | Published December 18, 2015 | 6 pages Technical Note
Collection: Darden School of Business
There are a number of reasons that individuals find it challenging to engage in discussion about ethics and values in the workplace environment, yet engagement regarding values is critically important... Read More
JetBlue Airways versus American Airlines: A Competitive Dynamics Game
Lenox, Michael Harris, Jared D.
S-0250 | Published May 20, 2015 | 3 pages Case
Collection: Darden School of Business
This exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module... Read More
Making Ethics Personal: Character and Your Personal Vision
E-0393 | Published January 09, 2014 | 3 pages Technical Note
Collection: Darden School of Business
Ethics, in addition to being about principles and consequences, is about character: the individual traits and qualities that define what kind of person someone is and who they hope to become. This tec... Read More
Redhook Ale Brewery
Harris, Jared D. Lenox, Michael Liedtka, Jeanne M. Goldberg, Rebecca
S-0230 | Published November 15, 2013 | 19 pages Case
Collection: Darden School of Business
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there alr... Read More
The Battle for Logan Airport: JetBlue Airways versus American Airlines
Harris, Jared D. Lenox, Michael Goldberg, Rebecca
S-0229 | Published October 21, 2013 | 22 pages Case
Collection: Darden School of Business
JetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential compet... Read More
The Strategist’s Toolkit
Lenox, Michael Harris, Jared D.
S-0195 | Published July 30, 2013 | 108 pages Book
Collection: Darden School of Business
The Strategist's Toolkit is designed for anyone needing to engage in any kind of strategic planning exercise: basic or advanced. Paired with case studies, the toolkit trains adherents to think strateg... Read More
Apple (Computer) Inc: Whither the Mac?
Lenox, Michael Harris, Jared D. Goldberg, Rebecca
S-0202 | Published October 11, 2011 | 15 pages Case
Collection: Darden School of Business
A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's announcement that it was exiting the PC industry... Read More
Sony Playstation 4: Aim and Fire
Lenox, Michael Harris, Jared D. Goldberg, Rebecca
S-0203 | Published October 11, 2011 | 14 pages Case
Collection: Darden School of Business
Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographi... Read More
Lay's Potato Chips: The Crunch Is On (A)
Harris, Jared D. Yemen, Gerry Lozano, Amanda
S-0200 | Published October 07, 2011 | 14 pages Case
Collection: Darden School of Business
Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of po... Read More
Lay's Potato Chips: The Crunch Is On (B)
S-0201 | Published October 07, 2011 | 1 pages Case
Collection: Darden School of Business
Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of po... Read More
Walt Disney Co.: Mickey Mouse or Media Mammoth?
Harris, Jared D. Lenox, Michael Biladeau, Andrew Yemen, Gerry
S-0178 | Published January 12, 2011 | 2 pages Case
Collection: Darden School of Business
Suitable for MBA-level classes, this is one of several short strategy-focused "live" cases that require students to collect data and information from public sources in order to do an analysis around d... Read More
Introduction to Strategy
Lenox, Michael Liedtka, Jeanne M. Snell, Scott A. Harris, Jared D.
S-0183 | Published March 22, 2010 | 4 pages Technical Note
Collection: Darden School of Business
Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is a... Read More
BP: Beyond Petroleum
Yemen, Gerry Lenox, Michael Harris, Jared D.
S-0182 | Published January 12, 2010 | 16 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses the complexities of the oil industry to set the stage to unfold a stakeholder analysis on BP's growth and opportunity in the re... Read More
Google and Internet Privacy (A)
Harris, Jared D. Denoncour, Joan Heffernan, Edward Koranne, Rahul Marxen, Jake Neu, Thomas Sundaresan, Narayanan Bowie, Norman E. Mead, Jenny
E-0344 | Published March 13, 2009 | 16 pages Case
Collection: Darden School of Business
Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explor... Read More
Google and Internet Privacy (B)
Harris, Jared D. Denoncour, Joan Heffernan, Edward Koranne, Rahul Marxen, Jake Neu, Thomas Sundaresan, Narayanan Bowie, Norman E. Mead, Jenny
E-0345 | Published March 13, 2009 | 3 pages Case
Collection: Darden School of Business
This case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian pe... Read More
An Introduction to Ethics: Framing and Key Themes in Business Ethics
Wicks, Andrew C. Parmar, Bidhan L. Freeman, R. Edward Harris, Jared D. Mead, Jenny
E-0340 | Published January 12, 2009 | 7 pages Technical Note
Collection: Darden School of Business
This technical note provides an introduction to the some of the key concepts of ethics relevant to business. Read More
What Is Strategic Management?
Harris, Jared D. Chen, Ming-Jer Fairchild, Gregory B. Freeman, R. Edward Venkataraman, S. Mead, Jenny
S-0166 | Published January 11, 2009 | 3 pages Technical Note
Collection: Darden School of Business
A brief introduction to the field of strategic management, including basic concepts and scope. Read More
Developing and Nurturing Strategic Capabilities
Harris, Jared D. Chen, Ming-Jer Fairchild, Gregory B. Freeman, R. Edward Venkataraman, S. Mead, Jenny
S-0167 | Published January 11, 2009 | 4 pages Technical Note
Collection: Darden School of Business
Brief discussion of resources and capabilities, their importance, and their role in the creation of competitive advantage. Read More
Competing for Advantages: From Industry Analysis to Competitive Dynamics
Harris, Jared D. Chen, Ming-Jer Fairchild, Gregory B. Freeman, R. Edward Venkataraman, S. Mead, Jenny
S-0168 | Published January 11, 2009 | 6 pages Technical Note
Collection: Darden School of Business
Technical note on industry analysis and competitive dynamics. Read More
Creating Value for Stakeholders
Harris, Jared D. Chen, Ming-Jer Fairchild, Gregory B. Freeman, R. Edward Venkataraman, S. Mead, Jenny
S-0169 | Published January 11, 2009 | 5 pages Technical Note
Collection: Darden School of Business
Brief discussion of managing for stakeholders and the role this plays in achieving value creation and competitive advantage. Read More
GE Healthcare in India: An (Ultra)Sound Strategy?
Harris, Jared D. Mead, Jenny Jain, Mayank
E-0337 | Published October 14, 2008 | 21 pages Case
Collection: Darden School of Business
This case outlines the dilemma of a president and CEO of GE Healthcare India. Its ultrasound machines were implicated in many cases of prenatal sex determination in a society that favored males, so to... Read More
Moral Theory and Frameworks
Wicks, Andrew C. Harris, Jared D. Parmar, Bidhan L.
E-0339 | Published January 12, 2003 | 13 pages Technical Note
Collection: Darden School of Business
This technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices. Read More
Ethics and MBA Recruiting—Some Vignettes
Freeman, R. Edward Werhane, Patricia H. Harris, Jared D. Mead, Jenny
E-0185 | Published October 19, 2000 | 16 pages Case
Collection: Darden School of Business
These vignettes highlight a number of ethical issues for MBA students as they begin the process of finding a job. They serve as a practical springboard for a discussion of topics ranging from sexual h... Read More
Medfield Pharmaceuticals
Lipson, Marc L. Mead, Jenny Harris, Jared D.
F-1636 | Published | 13 pages Case
Collection: Darden School of Business
Susan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company’s flagship product, Fleximat, scheduled to go off pat... Read More
Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew Yemen, Gerry Lenox, Michael Harris, Jared D.
S-0184 | Published | 11 pages Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a di... Read More
Streaming the Future: Netflix's Global Expansion
Harris, Jared D. Kim, K. Dennie Vasquez, Renzo
S-0345 | Published | 18 pages Case
Collection: Darden School of Business
This case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve ch... Read More
Which Kaptein to Choose? The Havoysund Fleet Question
Fairchild, Gregory B. Parmar, Bidhan L. Harris, Jared D. Mead, Jenny
E-0419 | Published | 9 pages Case
Collection: Darden School of Business
Olaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "... Read More
LVMH: The Scope of Luxury
Snell, Scott A. Harris, Jared D.
S-0423 | Published | 2 pages Case
Collection: Darden School of Business
Suitable for MBA-level classes, this is one of several short strategy-focused "live" cases that require students to collect data and information from public sources in order to do an analysis around d... Read More