Crisis at Away (B)
Cheng, Yo-Jud, Har...
Crisis at Away (B)
Cheng, Yo-Jud; Harris, Jared D.; Surprise, Noelle
S-0362 | Published October 24, 2022 | 2 pages Case
Collection: Darden School of Business
Product Details
This case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a public forum and the board of directors must come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. This case presents what the board chose to do next, and provides an opportunity to discuss the longer-term leadership challenges that followed the initial crisis.
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