Author Profile
Horniman, Alexander B.
Silver Cloud, Inc.: Charles Lake Mill (B)
OB-1094 | Published March 04, 2016 | 8 pages Case
Collection: Darden School of Business
The Charles Lake Mill had experienced more than 200 days of strike in the previous 10 years, and its employees were accustomed to returning to the mill the morning after a settlement was reached and g... Read More
Silver Cloud, Inc.: Charles Lake Mill (A)
OB-1092 | Published February 18, 2016 | 7 pages Case
Collection: Darden School of Business
Silver Cloud, an industry leader had acquired the Charles Lake Mill whose management accommodated union demands. As management gave in to union demands, the mill quickly developed a reputation withi... Read More
Valley Health (A)
Horniman, Alexander B. Melton, S. Hughes
OB-1074 | Published May 28, 2015 | 6 pages Case
Collection: Darden School of Business
Dr. Felton Wayne, the chief medical officer for North Carolina operations at Valley Health (VH), had been working incredibly hard for the past nine months trying to motivate and empower his medical st... Read More
Valley Health (B)
Horniman, Alexander B. Melton, S. Hughes
OB-1075 | Published May 28, 2015 | 2 pages Case
Collection: Darden School of Business
In response to his meeting with his corporate director, Dr. Felton Wayne considered resigning. He had been chief medical officer at a hospital owned by Valley Health (VH) for 12 months, and it had bee... Read More
Influencing Others Without Formal Authority
OB-1058 | Published September 23, 2014 | 4 pages Case
Collection: Darden School of Business
This technical note provides suggestions for influencing others when the person doing the influencin Read More
Leadership and Choice Theory
OB-1052 | Published July 24, 2013 | 6 pages Technical Note
Collection: Darden School of Business
This technical note explores leadership through the framework of choice theory. As human beings, we actively engage in four strongly interconnected domains of choice: our activities, our thinking, our... Read More
Huanghe Institute of Science and Technology (B): The Dream Continues
Horniman, Alexander B. Liu, Yi
OB-1003 | Published August 16, 2011 | 10 pages Case
Collection: Darden School of Business
Under the social context of the beginning of the 21st century, multiple market signals called for Huanghe Institute of Science and Technology's (HIST) developing an expansive strategy to increase enro... Read More
Adam Root, MD (A)
Horniman, Alexander B. Josephs, Scott T.
OB-0992 | Published November 27, 2009 | 3 pages Case
Collection: Darden School of Business
Adam Root, for as long as he could remember, wanted to be a doctor like his father. As a single parent, his father raised four children. Root idolized his father. Root was an outstanding student in hi... Read More
Adam Root, MD (B)
Horniman, Alexander B. Josephs, Scott T.
OB-0993 | Published November 27, 2009 | 1 pages Case
Collection: Darden School of Business
Adam Root was faced with the problem of burning out because of his work. His wife wanted him to give up the role of medical director, a role he did enjoy though he believed at times it demanded too mu... Read More
Adam Root, MD (C)
Horniman, Alexander B. Josephs, Scott T.
OB-0994 | Published November 27, 2009 | 1 pages Case
Collection: Darden School of Business
After leaving his practice, Adam Root spent time looking at options. He decided to join a national medical company as a medical director, this time on the managed care side of medicine. He had initial... Read More
Reflecting on Multiple Intelligences: Choice or Chance?
OB-0995 | Published November 27, 2009 Technical Note
Collection: Darden School of Business
Thanks to the work of Howard Gardner, the notion of multiple intelligences is better understood. Instead of thinking primarily of IQ, the other intelligences have been well articulated and given great... Read More
The e-Choupal Initiative
Horniman, Alexander B. Venkataraman, S. Thiemele, Anne-Laure Mead, Jenny
E-0343 | Published June 06, 2009 | 18 pages Case
Collection: Darden School of Business
An international corporation's agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on... Read More
GTSI Corporation: Mission Impossible? (A)
Horniman, Alexander B. Yemen, Gerry
OB-0966 | Published May 04, 2009 | 12 pages Case
Collection: Darden School of Business
This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publ... Read More
GTSI Corporation: Mission Impossible? (B)
Horniman, Alexander B. Yemen, Gerry
OB-0967 | Published May 04, 2009 | 18 pages Case
Collection: Darden School of Business
This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publ... Read More
Michael Rubens Bloomberg
Horniman, Alexander B. Kelly, Megan Thompkins
OB-0946 | Published March 16, 2009 Case
Collection: Darden School of Business
This case depicts many of the major events that have come to define the unique life and contributions of Michael Rubens Bloomberg. Born into a working-class family, Bloomberg demonstrated throughout h... Read More
M. J. Tasman (A)
Horniman, Alexander B. Brewster, Michael
OB-0971 | Published March 10, 2009 | 5 pages Case
Collection: Darden School of Business
M. J. Tasman had made the transition to his new organization, having been quite successful in a smaller one. After the first year he was shocked to see the "engagement scores" put forth by his people.... Read More
M. J. Tasman (B)
Horniman, Alexander B. Brewster, Michael
OB-0972 | Published March 10, 2009 | 3 pages Case
Collection: Darden School of Business
M. J. Tasman was quite disappointed with the first year's engagement scores. He puts his new plan into action and the results don't change. In an attempt to deal with his problem, he gets some specifi... Read More
M. J. Tasman (C)
Horniman, Alexander B. Brewster, Michael
OB-0973 | Published March 10, 2009 | 6 pages Case
Collection: Darden School of Business
M. J. Tasman follows the feedback he was given, and changes his day-to-day behaviors. A year later, the results are quite improved. Although Tasman only changes some external behaviors, his internal s... Read More
Marilyn Carlson Nelson and Transition at Carlson Companies
OB-0955 | Published July 31, 2008 | 2 pages Case
Collection: Darden School of Business
Carlson Companies is a very successful family-owned enterprise. After years of waiting, Marilyn Carlson Nelson finally assumes leadership of the firm. She makes a number of positive changes and builds... Read More
The Challenge of Development: A Lifetime Issue
OB-0964 | Published January 09, 2008 | 3 pages Technical Note
Collection: Darden School of Business
We are the only animals that can become more complex and hence develop if we choose to do so. This case presents two individuals that midway through their lives chose significant developmental changes... Read More
Lincoln Industries
Horniman, Alexander B. Venkataraman, S.
OB-0914 | Published November 29, 2007 | 4 pages Case
Collection: Darden School of Business
What are the differences between being a good tactical leader and being a good strategic leader? As he nears retirement, Robert Lincoln muses about his successor at Lincoln Industries. The case descri... Read More
Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance (Abridged)
Horniman, Alexander B. Cross, Tom
OB-0918 | Published October 02, 2007 | 9 pages Case
Collection: Darden School of Business
Once considered a candidate for divesture, Dow Chemical Polyolefins and Elastomers has had 12 successful years in a row. The company has set the standard of excellence for new-product innovation, havi... Read More
Port of Tauranga (A): Changing the Rules of Engagement
Horniman, Alexander B. Cullwick, David
OB-0884 | Published January 29, 2007 | 17 pages Case
Collection: Darden School of Business
The Port of Tauranga, located on the north island of New Zealand, was struggling against the Port of Auckland and not doing well financially. The case depicts the bold and dramatic steps during the 19... Read More
Port of Tauranga (B): Jon Mayson?Shaping Our Life Destiny
Horniman, Alexander B. Cullwick, David
OB-0885 | Published January 29, 2007 | 8 pages Case
Collection: Darden School of Business
Jon Mayson's life story and personal achievements are central to understanding the successful transformation of the Port of Tauranga. From the day he was born, Mayson was a unique individual. He learn... Read More
Target Media (A)
Horniman, Alexander B. Kiang, Kyle Chen, Stella
OB-0910 | Published January 17, 2007 | 5 pages Case
Collection: Darden School of Business
The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a... Read More
Target Media (B)
Horniman, Alexander B. Kiang, Kyle Chen, Stella
OB-0911 | Published January 17, 2007 | 3 pages Case
Collection: Darden School of Business
In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual su... Read More
Target Media (C)
Horniman, Alexander B. Kiang, Kyle Chen, Stella
OB-0912 | Published January 17, 2007 | 1 pages Case
Collection: Darden School of Business
The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now ha... Read More
Huanghe Institute of Science and Technology (A): Hu Dabai?s Dream
Horniman, Alexander B. Yang, Baocheng
OB-0832 | Published October 12, 2005 | 16 pages Case
Collection: Darden School of Business
This case describes the story of Hu Dabai and her husband Yang Zhongyao building the first private college/university in Henan China. Read More
Carlos Ghosn and Nissan Motor Co., LTD. (A)
Horniman, Alexander B. Sekiguchi, Isao
OB-0826 | Published September 11, 2004 | 9 pages Case
Collection: Darden School of Business
In March 1999, Renault, the ninth largest car maker in the world, announced acquisition of a 36.8 percent stake in Nissan Motor for $5.4B. Second, Carlos Ghosn would take charge of the struggling comp... Read More
Carlos Ghosn and Nissan Motor Co., LTD. (B)
Horniman, Alexander B. Sekiguchi, Isao
OB-0827 | Published September 11, 2004 Case
Collection: Darden School of Business
In March 1999, Renault, the ninth largest car maker in the world, announced acquisition of a 36.8 percent stake in Nissan Motor for $5.4B. Second, Carlos Ghosn would take charge of the struggling comp... Read More
Cleveland Clinic Heart Center: A Legacy of Excellence
Horniman, Alexander B. Locklear, Kent
OB-0807 | Published September 11, 2004 | 11 pages Case
Collection: Darden School of Business
This case is about the history, achievements, and problems of a uniquely run medical institution. It has become an award-winning, world-class institution through emphasis on and nurturing of talented,... Read More
Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance
Horniman, Alexander B. Cross, Tom
OB-0813 | Published April 15, 2002 | 18 pages Case
Collection: Darden School of Business
This case is about the highest performing R&D department in the chemical industry. It illustrates how a 650-person group was transformed from a low performing department in a poor performing business ... Read More
Note on Service Excellence
OM-0895 | Published March 08, 2001 | 3 pages Technical Note
Collection: Darden School of Business
This note illustrates and illuminates key concepts in service excellence. It summarizes and highlights key thinking and action in the service industry. It is designed to be used with "Manor" (UVA-OM-0... Read More
Captain David Hall
Horniman, Alexander B. Lax, T. Jeffrey
E-0124 | Published March 08, 2001 | 12 pages Technical Note
Collection: Darden School of Business
This technical note provides a pedagogical overview of management communication for MBA education. Read More
Island Learning Systems Ben Garrison: CEO
OB-0707 | Published August 18, 2000 | 5 pages Case
Collection: Darden School of Business
The key figure in the case has been CEO for several years. The organization has improved over that time. The CEO has received very negative feedback from an employee attitude survey. What does he do w... Read More
Team Self Assessment
Clawson, James G. Weiss, Elliott N. Horniman, Alexander B.
OB-0694 | Published April 12, 2000 Technical Note
Collection: Darden School of Business
This note invites students to assess their work teams in terms of characteristics shown in the current literature that describe highly effective teams. The references for these characteristics are sho... Read More
A Great Leader: A Crew Member's Perspective
Horniman, Alexander B. Freides, Drew
BP-0425 | Published February 05, 2000 | 9 pages Case
Collection: Darden School of Business
This case describes the creation and performance of the America's Cup team and the leadership of Dennis Conner. Read More
Big Deal? Or No Big Deal!
OB-0611 | Published March 08, 1996 | 2 pages Technical Note
Collection: Darden School of Business
This note consists of three vignettes that depict three typical yet unique experiences. The issues discussed provide the student with a chance to compare and contrast ethical frameworks. The note is r... Read More
Carlo de Benedetti: Another Point of View
Horniman, Alexander B. Levy, Patrick Rene Bendre, Shirish
E-0091 | Published March 08, 1994 | 4 pages Case
Collection: Darden School of Business
This case details the life and business of Carlo de Benedetti, a European businessman. Read More
The Manor
Horniman, Alexander B. Landel, Robert D. Lotze, Christine Gasiewski, John
OM-0751 | Published September 22, 1993 Case
Collection: Darden School of Business
The Manor, the 9th-largest revenue-earning restaurant in the United States, is a finely tuned, family-run business in which every member of the staff, although not related by blood, is a member of the... Read More
Federal Express
Landel, Robert D. Horniman, Alexander B. Cook, Halsey M.
OM-0721 | Published June 23, 1992 | 19 pages Case
Collection: Darden School of Business
This case provides an opportunity for students to assess a management system that focuses on the quality of employee involvement, customer service, and continuous improvement in a restaurant setting. ... Read More
Big Sky, Inc.: The Magasco Paper Mill (A)
Horniman, Alexander B. Zimmerman, Alan Brake, F. B. Jr.
OB-0396 | Published March 11, 1992 | 12 pages Case
Collection: Darden School of Business
What should managers do when old habits and customs interfere with progress? Magasco Paper Mill was once a state-of-the-art operation. But changes such as new equipment and the advent of unions have s... Read More
Peter Woodson (A)
OB-0390 | Published April 03, 1991 | 2 pages Case
Collection: Darden School of Business
This case series is about a set of personal decisions and actions faced by Peter Woodson. The A case presents a brief background, Woodson's career success, and issues to the end of 1989. (Follow-up ca... Read More
Big Sky, Inc.: The Magasco Paper Mill (B)
Horniman, Alexander B. Zimmerman, Alan Brake, F. B. Jr.
OB-0411 | Published March 11, 1991 | 25 pages Case
Collection: Darden School of Business
This case follows the A case (UVA-OB-0396), recounting the events that transformed a strike and transformed a tension-ridden workplace into a "world-class operation." The case outlines the issues at s... Read More
Peter Woodson (B)
OB-0391 | Published February 27, 1991 | 2 pages Case
Collection: Darden School of Business
A year after the A case (OB-0390), Peter Woodson faces a terminal illness. (OB-0392 is the follow-up case.) Read More
Peter Woodson (C)
OB-0392 | Published February 27, 1991 | 2 pages Case
Collection: Darden School of Business
This case, set one year after the B case (UVA-OB-0391), describes what Peter Woodson did and focuses on personal change, choice, and significant decision making. See also the A case (UVA-OB-0390). Read More
Allied Corporation (B): Specialty Chemicals Division: Firing Females to Protect Fetuses
Horniman, Alexander B. Richtsmeier, Jane M. Jones, Donald G.
E-0038 | Published March 12, 1982 | 13 pages Case
Collection: Darden School of Business
The B case describes the actions taken by Allied in response to the situation posed in the A case (UVA-E-0037) and poses new problems generated 15 months later. As a consequence of removing the women ... Read More
Allied Corporation (C): Specialty Chemicals Division: ICWU vs. Allied, Consensus and Cooperation
Jones, Donald G. Horniman, Alexander B. Richtsmeier, Jane M.
E-0039 | Published March 12, 1982 | 5 pages Case
Collection: Darden School of Business
The C case describes various results of the decisions made in response to the problems described in the B case (UVA-E-0038). Allied and union representatives agree on a framework for a future settleme... Read More