Author Profile
Klopfenstein, Amy
Hurricane Sandy and the Guardian Life Insurance Company (A)
Riefberg, Vivian Klopfenstein, Amy
OB-1379 | Published May 02, 2025 | 4 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. This A case follows Deanna Mulligan, CEO o... Read More
Hurricane Sandy and the Guardian Life Insurance Company (B)
Riefberg, Vivian Klopfenstein, Amy
OB-1380 | Published May 02, 2025 | 2 pages Case
Collection: Darden School of Business
In 2012, Hurricane Sandy damaged key infrastructure throughout New York, New Jersey, and Connecticut, and caused over 7.5 million people to lose electricity. The A case followed Deanna Mulligan, CEO o... Read More
American Home Products: Signal Detection (B)
Riefberg, Vivian Klopfenstein, Amy
OB-1378 | Published February 26, 2025 | 4 pages Case
Collection: Darden School of Business
This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal side effects of two of its drugs: Pondimin (fenf... Read More
American Home Products: Signal Detection (A)
Riefberg, Vivian Klopfenstein, Amy
OB-1377 | Published February 26, 2025 | 5 pages Case
Collection: Darden School of Business
This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal side effects of two of its drugs: Pondimin (fenf... Read More
Community Building: Advocacy and the Making of a Trauma Center at the University of Chicago
Irving, Toni Shaloudegi, Koushyar Klopfenstein, Amy
S-0465 | Published December 18, 2024 | 13 pages Case
Collection: Darden School of Business
This case provides an overview of how community activists persuaded the University of Chicago Medical Center (UCMC) to open a Level 1 trauma center on its Hyde Park campus. Previously, the South Side ... Read More
Managing Change at Siemens Advanta
Irving, Toni Klopfenstein, Amy
S-0462 | Published December 04, 2024 | 8 pages Case
Collection: Darden School of Business
This case asks students to step into the shoes of Rani Russell Shea, the newly appointed CEO of Siemens Advanta North America (SANA), as she seeks to lead change within the organization. SANA had cons... Read More
Digital Marketing Metrics: Measuring What Matters
Venkatesan, Rajkumar Klopfenstein, Amy
M-1049 | Published September 10, 2024 | 8 pages Technical Note
Collection: Darden School of Business
This technical note provides an overview of common digital marketing metrics. It includes formulas for calculating the metrics and an explanation of what each metric represents. It also describes the ... Read More
YouTube Advertising with Roger Federer: Switzerland’s Tourism 2024 Campaign
Venkatesan, Rajkumar Klopfenstein, Amy
M-1057 | Published August 29, 2024 | 23 pages Case
Collection: Darden School of Business
Set in December 2023, this case explores Switzerland Tourism’s (ST’s) multi-year advertising campaign with tennis star Roger Federer. ST and Federer initially collaborated in 2021 with a YouTube video... Read More
Analytics at Spetses Shipping: Navigating the Waves of Uncertainty
QA-0977 | Published August 22, 2024 | 6 pages Case
Collection: Darden School of Business
In this case, a shipping broker must decide where to relocate his tanker to find new cargo. The ship is currently based in the United Kingdom, and he can either send it to the Baltic or the Mediterran... Read More
Oli: Can Artificial Intelligence Support Personal Well-Being?
Raveendhran, Roshni Klopfenstein, Amy
OB-1465 | Published July 23, 2024 | 19 pages Case
Collection: Darden School of Business
Set in March 2024, this case asks students to take the perspective of Oli cofounder and CEO Sathish Gangichetty as he approaches an impact investor for seed funding. Oli is an app that draws on artifi... Read More
Dinh’s Donuts (B): Crafting Advertising Strategy
Palomba, Anthony Cian, Luca Klopfenstein, Amy
BC-0303 | Published May 23, 2024 | 12 pages Case
Collection: Darden School of Business
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s ... Read More
Matteo Hill at Drawn, Inc. (B)
Raveendhran, Roshni Belmi, Peter Klopfenstein, Amy
OB-1459 | Published May 08, 2024 | 2 pages Case
Collection: Darden School of Business
This case, a follow-up to "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293), continues the debate about sharing the raw responses from employee pulse surveys. The decision becomes more complicated after ... Read More
Roqueta Origen: Streamlining Wine Storage and Mixing (A)
Biggs, Max Baucells, Manel Alizamir, Saed Klopfenstein, Amy
QA-0978 | Published | 5 pages Case
Collection: Darden School of Business
This case examines an allocation problem at Roqueta Origen, a Spanish winery. A consultant must determine which batches of different wines to assign to tanks for maturation. As she considers which win... Read More
United States v. Philip Morris: Marketing Tobacco to Minors
Hagerty, Serena Klopfenstein, Amy
M-1062 | Published | 12 pages Case
Collection: Darden School of Business
This case examines the marketing practices that big tobacco firm Philip Morris (PM) employed over several decades to attract youth smokers. PM’s tactics included deliberately concealing information ab... Read More
Plains Ventures: Investing in the Heartland
Markou, Panos Parker, Christopher Klopfenstein, Amy
OM-1838 | Published | 16 pages Case
Collection: Darden School of Business
Justin Wilson, president and managing director of venture capital firm Plains Ventures, faces a critical decision: how to allocate a fund’s capital between two portfolio companies, Lecoeur Labs and Ev... Read More