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Lentz, Daniel
The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal
Schill, Michael J. Lentz, Daniel
F-1670 | Published July 27, 2012 | 12 pages Case
Collection: Darden School of Business
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he ... Read More
