The Procter & Gamble Company: Investment...
Schill, Michael J....
The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal
Schill, Michael J.; Lentz, Daniel
F-1670 | Published July 27, 2012 | 12 pages Case
Collection: Darden School of Business
Product Details
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
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