Author Profile
Markou, Panos
A Step-by-Step Guide to Process Analysis
OM-1797 | Published March 26, 2025 | 3 pages Technical Note
Collection: Darden School of Business
This technical note provides a step-by-step approach to process analysis through an iterative framework. The framework begins with defining a high-level objective that is aligned with competitive stra... Read More
Global Innovation at L Marks
Markou, Panos Hutchison-Krupat, Jeremy Kavadias, Stylianos (Stelios) Goldberg, Rebecca
OM-1826 | Published February 19, 2025 | 15 pages Case
Collection: Darden School of Business
L Marks (an innovation consultancy firm) has been hired by client Karitus (a global conglomerate) to help Karitus structure and launch Project Elite, an internal innovation program. One objective of P... Read More
An Introduction to Innovation in Consumer Packaged Goods
Markou, Panos Casarotti, Fernando
OM-1815 | Published September 24, 2024 | 11 pages Technical Note
Collection: Darden School of Business
This technical note provides an introductory overview of innovation processes in the consumer packaged goods industry. It explores organizational structures for innovation and details key tools and me... Read More
Managing Innovation: A Process Perspective
OM-1805 | Published April 15, 2024 | 6 pages Technical Note
Collection: Darden School of Business
This technical note provides a framework on innovation as a process (“how”), rather than just an outcome (“what”). It explains that innovation is a set of activities, incentives, and metrics that, whe... Read More
ZS Associates: Refilling the Pipeline
Markou, Panos Grushka-Cockayne, Yael Chao, Raul O. Hattem, Joshua
OM-1775 | Published September 01, 2022 | 16 pages Case
Collection: Darden School of Business
ZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology bus... Read More
Product–Market Alignment
Markou, Panos Chao, Raul O. Goldberg, Rebecca Katz, Arnon Kelly, A. Morgan
OM-1706 | Published April 19, 2022 | 12 pages Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Process Analysis Simulation
OM-1718 | Published December 16, 2020 | 5 pages Exercise
Collection: Darden School of Business
This interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improv... Read More
Product Development at StubHub: Don't Stop Believin'
Markou, Panos Chao, Raul O. Goldberg, Rebecca
OM-1705 | Published | 12 pages Case
Collection: Darden School of Business
Arnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new bu... Read More
Plains Ventures: Investing in the Heartland
Markou, Panos Parker, Christopher Klopfenstein, Amy
OM-1838 | Published | 16 pages Case
Collection: Darden School of Business
Justin Wilson, president and managing director of venture capital firm Plains Ventures, faces a critical decision: how to allocate a fund’s capital between two portfolio companies, Lecoeur Labs and Ev... Read More