Author Profile
Mukherjee, Saral
Zomaland by Zomato: Delivering the Experience Punch
Srivastava, Mukta Abhishek Mukherjee, Saral
IIMA-MAR0531 | Published May 17, 2023 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Reg Read More
MyGate: Balancing a Multisided Platform for Gated Communities
Mukherjee, Saral Meghrajani, Indra
IIMA-PROD0333 | Published March 30, 2023 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
MyGate started its journey in 2016 as a gate management system for gated societies but soon evolved into a multi-sided platform offering solutions to Read More
Aravind Eye Hospitals in Chennai: Delivering Compassionate Care in Pandemic Times
Mukherjee, Saral Chandwani, Rajesh
IIMA-HRM0252 | Published July 14, 2022 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisati... Read More
SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)
Vijayalakshmi, Akshaya Mukherjee, Saral
IIMA-MAR0526(B) | Published June 29, 2022 | 2 pages Case
Collection: Indian Institute of Management, Ahmedabad
Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its i... Read More
SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)
Vijayalakshmi, Akshaya Mukherjee, Saral
IIMA-MAR0526(A) | Published June 29, 2022 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its i... Read More
Circles (A): The Birth of an Entrepreneurial Initiative
Mendonca, Valerie Karna, Amit Mukherjee, Saral
IIMA-CIIE0025(A) | Published December 03, 2021 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they s Read More
Circles (B): Launch and Pivot
Mendonca, Valerie Karna, Amit Mukherjee, Saral
IIMA-CIIE0025(B) | Published December 03, 2021 | 8 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they s Read More
Vodafone Gujarat (B) : Reinforcing Competencies
Sehgal, Swati Mukherjee, Saral Sharma, Sunil
IIMA-STR0455(B) | Published March 31, 2021 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Succ Read More
Vodafone Gujarat (A) : Growing through Entrepreneurship
Sehgal, Swati Mukherjee, Saral Sharma, Sunil
IIMA-STR0455(A) | Published March 31, 2021 | 30 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Succ Read More
UrbanClap: Market Place for On-Demand Services (B)
Mukherjee, Saral Patra, Yogita Abhishek
IIMA-MAR0512(B) | Published May 16, 2020 | 4 pages Case
Collection: Indian Institute of Management, Ahmedabad
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace... Read More
UrbanClap: Market Place for On-Demand Services (A)
Abhishek Mukherjee, Saral Patra, Yogita
IIMA-MAR0512(A) | Published May 16, 2020 | 23 pages Case
Collection: Indian Institute of Management, Ahmedabad
UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace... Read More
Razorpay: Providing Payment Convenience to Disruptors
Ganjoo, Divya Mukherjee, Saral Mukhopadhyay, Sandip
IIMA-MAR0507 | Published January 09, 2020 | 19 pages Case
Collection: Indian Institute of Management, Ahmedabad
Razorpay was a four-year-old Indian B2B fintech startup in digital payments which was venturing into digital lending. It aimed to simplify digital payment flows involved in acceptance, processing and... Read More
Neons Fashion LLP (A): A Small Seller on Amazon Marketplace
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(A) | Published October 07, 2019 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More
Neons Fashion LLP (B): The Setbacks
Mukherjee, Saral Abhishek Balasubramani, Soundarya
IIMA-MAR0509(B) | Published October 07, 2019 | 3 pages Case
Collection: Indian Institute of Management, Ahmedabad
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing ... Read More
Paytm: The Lucky Lifafa Campaign
Titus, Nidhi Abhishek Mukherjee, Saral
IIMA-MAR0504 | Published June 03, 2019 | 17 pages Case
Collection: Indian Institute of Management, Ahmedabad
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its p... Read More
BloombergQuint: Growing Users with WhatsApp
IIMA-MAR0502 | Published March 14, 2019 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by provi... Read More