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Shapovalov, George
Wm. Wrigley Jr. Company
Loutskina, Elena Shapovalov, George
F-1607 | Published March 24, 2010 | 23 pages Case
Collection: Darden School of Business
Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Mars, Incorporated" (UVA-F-1612), but it can also be used on its own. H... Read More
Mars, Incorporated
Loutskina, Elena Shapovalov, George
F-1612 | Published March 24, 2010 | 22 pages Case
Collection: Darden School of Business
Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Wm. Wrigley Jr. Company" (UVA-F-1607), but it can also be used on its o... Read More