Business Case Studies & Business Publications

Wm. Wrigley Jr. Company

Loutskina, Elena, ...

Case

Wm. Wrigley Jr. Company

Loutskina, Elena; Shapovalov, George

F-1607 | Published March 24, 2010 | 23 pages Case

Collection: Darden School of Business

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Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with "Mars, Incorporated" (UVA-F-1612), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case. Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.

Students consider strategic issues, valuation issues, and negotiation strategies in their preparation and class discussion.