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Shiraki, Ichiro Vic
Customer Care at eTOTS.com
Farris, Paul W. Pfeifer, Phillip E. Shiraki, Ichiro Vic
M-0649 | Published August 09, 2001 | 7 pages Case
Collection: Darden School of Business
The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exe... Read More
Identifying the VIPs at eTOTS
Pfeifer, Phillip E. Farris, Paul W. Shiraki, Ichiro Vic
M-0650 | Published August 09, 2001 | 2 pages Case
Collection: Darden School of Business
This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The ... Read More