Author Profile
Weiler, Virginia
Uber Pricing Strategies and Marketing Communications
Farris, Paul W. Yemen, Gerry Weiler, Virginia Ailawadi, Kusum
M-0871 | Published May 23, 2014 | 15 pages Case
Collection: Darden School of Business
By late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Ub... Read More
Chick-fil-A: Bird of a Different Feather
Simko, Paul J. Farris, Paul W. Weiler, Virginia Gerardo, Peter
G-0632 | Published March 19, 2013 | 13 pages Case
Collection: Darden School of Business
In 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the bigges... Read More