Business Case Studies & Business Publications

Chick-fil-A: Bird of a Different Feather

Simko, Paul J., Fa...

Case

Chick-fil-A: Bird of a Different Feather

Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter

G-0632 | Published March 19, 2013 | 13 pages Case

Collection: Darden School of Business

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In 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case is used in Darden's EMBA and Global EMBA programs. It works well in any course covering short- and long-term strategic issues for a privately held firm experiencing strong growth.