Business Case Studies & Business Publications

Century National Bank, N.A.

Landel, Robert D.,...

Case

Century National Bank, N.A.

Landel, Robert D.; Colley, John L.; Enikeieff, Wendy P.; Allerton, Richard

OM-0761 | Published March 8, 2001 | 3 pages Case

Collection: Darden School of Business

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Learning Objectives

Concerned with rising labor costs, Century National Bank, N.A., hires a management consulting firm to implement the profit-improvement program (PIP). After one year, potential savings in its three largest branches have been identified but not yet achieved. Top management is considering offering the consultant a permanent position as head of the PIP group. In this case, students can critique the design and implementation of PIP and recommend next steps to be taken. This case and related materials can be used as part of the Workforce Planning Module. A teaching note (OM-0761TN) is available.