Boston Market
Gale, Christopher,...
Boston Market
Gale, Christopher; Lacey, Brian; Landel, Robert D.
OM-0907 | Published April 26, 2000 Case
Collection: Darden School of Business
Product Details
Boston Market had risen through a spectacular period of growth from 32 stores to 1,200 restaurants by 1997. The growth strategies (financial, organizational, marketing, and operational) are described. By 1998, the company was on the verge of financial disaster. What went wrong and what could be an effective turnaround strategy?
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