Business Case Studies & Business Publications

Disruption, Response, and Transformation...

Chen, Ming-Jer, Mc...

Technical Note

Disruption, Response, and Transformation: An Introductory Note

Chen, Ming-Jer; McDivitt, Logan; Rochanakit, Chawit

S-0460 | Published November 22, 2024 | 8 pages Technical Note

Collection: Darden School of Business

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Organizations often struggle when faced with disruptions, or unexpected turbulence from external sources. Major disruptive events—from natural disasters to social upheaval—can impede a company’s normal flow of activity, preventing it from conducting “business as usual.” This technical note shows how organizations can take transformative actions that lead to positive outcomes by viewing upheaval through the lens of competitive dynamics, or the way firms compete at the action-response level. At the University of Virginia Darden School of Business, the note is assigned as an introduction to the second-year MBA elective "Disruption, Response, and Transformation."