National Resources Defense Fund (A)
Pfeifer, Phillip E...
National Resources Defense Fund (A)
QA-0473 | Published January 25, 1995 | 5 pages Case
Collection: Darden School of Business
Product Details
This case provides a meaningful managerial context in which to explore sampling. The National Resources Defense Fund, an environmental advocacy agency, has sent an appeal for donations to a small sample of members. Based on the results, what can the agency say about how the appeal will perform if rolled out to remaining members? In statistical terms, how can the agency use a sample average to forecast the population mean?
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