NCM Personal Computer Displays
Pfeifer, Phillip E...
NCM Personal Computer Displays
QA-0515 | Published March 3, 1997 | 8 pages Case
Collection: Darden School of Business
Product Details
"Prior planning prevents poor performance" is the moral of this case about predicting bid prices on new personal computer display models based only on past vendors' bids. Students gain respect for a set of 71 data points that might be used to explore the relationships between bid price per unit and the specifications and quantities of previous displays. The case illustrates the importance of understanding the available data and circumstances surrounding its collection before using regression analysis to summarize relationships. See also UVA-QA-0522, the optional supplement to this case.
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